Assistants Workshop Details

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Assitant Courses

Assitant Courses will be presented as

Interactive Workshops

Strategies for Today's Environment - Jay Binkowitz

From the exam room to the dispensary, communicating the value of products and services has never been more critical to practice survival. This workshop has been designed to provide the tools, techniques and experience needed to strengthen your practice and continue to secure measurable growth.
You Will Learn How To:
• EFFECTIVELY communicate the value of your practice &
your services
• REFINE your approach in the optical
• STRENGTHEN relationships with patients & increase referrals
• PROVIDE marquee customer service & warranties
• CREATE a strategy for board management
• HANDLE the dreaded doctor hand off
• PRESENT pricing strategies
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Both interactive workshops below will provide big benefit and take-away for the attendee's to begin using on Monday after the meeting!

Understanding the 4 Primary Personality Types and Catering to Their Behaviors - Mark Hinton - 1 hour

In practice, we tend to treat patients the same; and yet there are fundamental differences that often impede our ability to communicate effectively with these patients. This workshop identifies the 4 basic personality types who walk into your practice every day. Understanding how these "types" think differently, with different needs, provides for better communication in order to exceed expectations. It's interactive, all participants will determine their own personality "type."

Patient Push back! Are You Prepared? - Mark Hinton - 2 hours

This workshop will provide a lively, engaging and interactive opportunity to understand the fundamental map to deal directly and clearly with patient push back. For example, patients express: "Why do I have to fill out these forms again? I did this last time and nothing's changed!" OR "I don't want that smeary coating again! I couldn't keep them clean!" OR "I don't want any test my insurance does not cover!" OR "I just want to get those over the counter readers at Costco where I get 3 pair for $20". We hear these push backs, and more frequently. You'll learn to meet them head-on, prepared, with a smile of confidence! Your day in the office is about to get a whole lot easie